01
Most redesigns fail after launch, not during it.
The design gets approved and everyone moves on. Six months later nobody can say who owns the homepage. I spend more time on month seven than on month one.
Hey, I'm Nick.
I lead the teams that run big, complicated websites.
I trained as a musician and started as a developer. Fifteen years later, that's meant Harvard, leading a six-person team across eight web properties and 100,000+ users; seven years at Blackbaud as a technical lead; and now a director role at NPR.
Open to Director-level digital roles · Available now · Remote-friendly · Projects welcome
Now playing
Director, Strategic Support
NPR · through Dec 2026
15 yrs inavailable now
40%
site traffic growth from technical SEO and accessibility work
15–30%
online conversion lifts through A/B testing
4+
CMS migrations directed
up to30%
cut from platform and vendor costs
Side A · where I've done it
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A1
2026
NPR
Director, Strategic Support (Temporary)
Moved the team from ad hoc requests to a defined intake and planning process. Automated status reporting with Salesforce dashboards, and write the weekly decision briefs a C-level executive works from.
Bottom line → a team that runs on a plan, with several recurring meetings retired.
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A2
2024–26
Harvard University
Director, Business Systems & Web Solutions
Strategy, governance, and roadmap for 8 multi-brand web properties, with a 6-person team and a $300K–$500K platform budget. Built the operating model 6+ departments work within.
Bottom line → about 15% more online giving, 2 legacy systems retired, 100K+ users served.
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A3
2021–24
University of the Incarnate Word
Director, Web & Mobile Operations
Led a 5-person team running an 8-property web ecosystem. Directed 4+ CMS migrations in 3 years and renegotiated platform contracts.
Bottom line → nearly 40% more traffic, nearly 30% more online giving, costs down 10–30%.
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A4
2014–21
Blackbaud
Senior Web Developer / Technical Lead
Technical lead for enterprise web platforms at a publicly traded SaaS company. Mentored engineers and set the development standards across client projects.
Bottom line → predictable timelines for Feeding America, the American Cancer Society, and the Alzheimer's Association.
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A5
Web Manager, Special Olympics Texas · Web Specialist, SeaWorld San Antonio
Earlier
MBA in Marketing, Our Lady of the Lake · Bachelor of Music, UTSA
EducationSide B · things I've built
I still build. It keeps my judgment honest.
- B1
- B2
- B3
- B4
Pickup for 40–50 kids went from about 25 minutes to 10–15.
getsafewalk.com ↗Notes · how I think about this work
02
I've gotten more done by deleting meetings than by adding process.
The work was going into status updates instead of into the work. A written brief and a live dashboard can replace several standing meetings.
03
If I can't explain it to your board, it isn't strategy yet.
Fifteen years of translating between the engineers and everyone else. Most days that is the job, not a detour from it.
Off the clock
I'm most useful where the website is load-bearing for the organization.
- I trained as a musician before any of this.
- Most weeks there's jiu-jitsu.
- I run a tabletop campaign, which is where Grimlore came from.